As one of the most crowded markets in the world, the online casino and sports betting market needs to go out of its way to attract customers. Platforms need to do more than just exist, as the competition is fierce and customers can be fickle. However, these platforms have gotten attracting the interest of players down to a science.
If you open a browser and blindly search for online sports betting or casino games, you’ll have so many results that it will be difficult to know which to visit. It’s the visual equivalent of having an entire drum set or two fall down a flight of stairs. A lot is going on, but it just becomes meaningless noise. But these platforms know that the market is this saturated, and they’ve come up with many clever ways to grab and retain the interest of customers just like you.
This article will cover some of the more popular and prolific methods that online casino and sports betting platforms use to stand out from the crowd.
Bonuses Help To Draw The Crowds
Online casino platforms are well aware that one of the best ways to draw customers is to offer something for nothing, or at least for very little. If you look for very long, you’re sure to find all sorts of bonuses. Visiting platforms such as CasinoBonusCA is a great way to see some examples of the types of bonuses that are commonly offered.
Everything from no-deposit bonuses to top-up matching and cashback offers is something you’re likely to find. But why are bonus offers like these popular?
These bonuses allow players to play without spending much, so you’re likely to make use of them, but what’s in it for the casino? Well, the casino gets a player to sign up and play, and if you win or have fun, maybe you’ll stay after the free bonus is finished and spend some money.
A good way to imagine these bonuses is as a free weekend for a video game, sure, maybe lots of people only dip their toes in and play for that free weekend. But if only 10% of the people who play the free weekend buy the game later, that’s made the free weekend worth it for game developers.
Online Platforms Use Intelligent Data
A great way to make players feel like staying at an online platform is by showing them that they matter to the platform. Now, obviously, all players do matter as a source of revenue, but we mean that the platform will make you feel wanted. They do this by using data to offer you things that they think you’ll enjoy.
By tracking your patterns on their platforms, these sites will offer you similar games to the ones you usually play, betting offers that are in the same sport or for the same team you usually bet on, and so on. This is a perfect way to make you feel seen and to try and draw you back if your engagement falls off.
Treating you like a VIP
As well as making you feel seen, these platforms also try to appeal to your pride and vanity by treating you like a VIP. They do this with automated tiered loyalty systems.
They function relatively simply; the more you spend, the higher up the ranked system you climb. As you climb higher, you unlock more features that incentivize you to spend more time engaging with the platform.
Features that are relatively common for VIP programs are things like free spins per week, cashback systems, fast withdrawals and special attention, and at the top levels, you might even draw invitations to special tournaments or get offered other special services and products.
This means that the game you are playing matters beyond itself; it is part of an extended game that slowly progresses over the days and weeks that you might spend on a platform. Levelling up in these systems can provide players like you with a sense of real progression and keep them coming back.
Just Like Good Comedy, Timing Is Everything
This is especially true for sportsbook platforms, but the timing of a promotion or bonus is never an accident. Sportsbook platforms will almost always offer bonuses and promotions around big and annual sports events. Things like a big boxing match or a grand final are sure to have bonuses released to support it.
Stats show that the highest percentage of new bettors on sportsbook platforms occurs in the days leading up to major sporting events, so offering promotions at this time is the perfect way to stand out from the competition.
Casino platforms also make use of this technique by offering promotions and bonuses that last for a weekend or are set up to coincide with holiday times when people are likely to have time off work and be interested in spending time gaming.
Nothing Is An Accident
When you visit one of these online platforms, be it a sportsbook or a casino, everything that you see is a carefully chosen piece of a puzzle that is designed to draw you deeper in and keep you entertained. While this might sound in some way negative, you should understand that it’s simply the way that content functions.
It might be true that you are looking for these platforms for the games, but it is equally true that you’ll stay on them for the peripherals around the games. These platforms will seek to tickle your subconscious and make you feel rewarded.
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