The latest NJ Gambling for September 2021 set new records. The revenue that was brought into the state in June 2019 hit a record high of over $15,000,000 according to the New Jersey Division of Gaming Enforcement.
Anyone who still doubts that Atlantic City and New Jersey are on the path to complete economic recovery simply has to check at the Division of Gaming Enforcement’s (DGE) September gaming revenue data. The numbers are rising in every category–casino gambling in Atlantic City, internet gambling, and sports betting.
Furthermore, September broke new monthly records for both online gambling income and sports betting handle in New Jersey.
The findings for each of the three categories will be summarized in this article for NJ Online Casino. We’ll also show which casinos are leading and trailing the group.
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Casino revenue in Atlantic City, New Jersey, in September
Because the pandemic had a considerably higher impact on in-person attendance and gambling than on internet gambling, recovery has been slower than projected. However, there is some good news in that the most recent data for Atlantic City casino gaming are improving. The $248.5 million in slot and table game revenue earned in September for the nine Atlantic City casinos reflected an increase of more than 11% over 2019 and more than 30% over 2020.
In September, each of the nine Atlantic City casinos reported total income from in-person play, as shown in the table below. These data include slot machines, table games, and, where relevant, poker in land-based casinos, but exclude online gambling and sports betting.
Casino Revenue in September 2021 in Atlantic City
|
Casino |
Total Gambling Success |
|
Borgata |
$60,245,929 |
|
Hard Rock |
$41,074,731 |
|
Ocean |
$29,075,514 |
|
Harrah’s |
$27,471,884 |
|
Tropicana |
$24.554.962 |
|
Caesars |
$22,026,037 |
|
Resorts |
$17,245,194 |
|
Bally’s |
$14,086,296 |
|
Nugget of Gold |
$12,944,173 |
|
TOTAL |
$248,524,720 |
Comparisons to prior months’ figures
Total sales was greater than any of the first six months of 2021, but not as high as the two busiest months, July and August ($276,900,162 and $262,404,003, respectively). Total casino revenue in Atlantic City was also much greater in September 2019 (before the epidemic) and September 2020. (two months after the casinos reopened).
These findings were most likely influenced by a number of variables. “Mild weather and lowering COVID infection rates appear to have prolonged the season for resort guests,” says Jane Bokunewicz, faculty director of Stockton University’s Lloyd D. Levenson Institute of Gaming, Hospitality, and Tourism.
With the reduced limits at the casinos, the return of excellent entertainment, and a high proportion of individuals who are fully vaccinated, many visitors who previously had reservations about visiting Atlantic City felt much more secure about doing so. As a consequence, the casinos were packed not just in July and August, but also in September.
We’ll have to wait and see whether the same pattern continues into 2022, but Bokunewicz believes it will. “We can anticipate excellent land-based income statistics throughout the autumn,” Bokunewicz said, “with warm weather continuing until October and indicators that the worst of the epidemic may finally be behind us.”
Which of the land-based casinos had the best performance?
Borgata was No. 1 once again, as you can see from the chart above. Borgata has been the top-performing land-based casino every month this year, so this comes as no surprise.
However, some may be surprised to learn that Atlantic City’s two newest casinos, Hard Rock Hotel and Casino and Ocean Casino Resort, are in second and third place, respectively, every month this year.
Harrah’s, Tropicana, and Caesars are the three Caesars-owned casinos in the center of the pack, followed by Resorts, Bally’s, and Golden Nugget.
NJ Gambling Revenue in September: NJ Online Gambling
The fact that casino attendance and betting in Atlantic City increased dramatically not only in July and August, but also in September, did not distract from the popularity of NJ online gaming. On the contrary, internet gambling income in New Jersey surpassed all prior monthly records in September.
The income from online casino games and poker is included in the table below, but not from online sports betting. As seen in the chart, total NJ gambling income in this area was roughly $122.6 million in September. This is the fourth time that NJ online casino revenue has crossed $100 million this year. However, it was the first time in the almost eight-year history of online casino gaming in New Jersey that a single month’s revenue exceeded $120 million.
Revenue from Online Gambling in New Jersey in September 2021
| Casino Operator |
Internet gaming triumphs. |
| Borgata |
$38.224.449 |
| Online gaming at Golden Nugget (GNOG) |
31,069,889 |
| Digital Resorts |
28,386,004 |
| Caesars Interactive (Caesars Interactive) is |
10,179,606 |
| Tropicana |
7,206,206 |
| Hard Rock |
6,809,634 |
| Ocean |
1,382,171 |
| Bally’s is a casino in Las Vegas (Premier) |
336,979 |
| TOTAL |
$122,594,948 |
Which operators have the best results?
The top rank was held by Borgata Online Casino and its connected online partners for the seventh month in a row, as seen in the table above. Golden Nugget (which has been known as Golden Nugget Online Gaming from November 2020) has previously held the title. Golden Nugget’s reign at the top, however, came to an end in March 2020. Borgata dethroned Golden Nugget, and the rankings have remained unchanged since, with GNOG second and Resorts Digital third.
None of the other online casino businesses in New Jersey have come close. Caesars Interactive came in fourth place, followed by Tropicana, Hard Rock, Ocean, and Bally’s Premier, who trailed the field. Ocean’s low ranking is unsurprising, given that the company’s owners have continually focused on upgrading the land-based casino rather than the online casino. Bally’s Premier, on the other hand, has just been as a distinct business since the recent change in that casino’s ownership, thus its online performance may improve dramatically over time.
Sports betting in September hit a new high with a $1 billion handle.
Without a doubt, the record-breaking NJ online gambling income in September was a significant achievement. The record $1 billion sports betting handle, on the other hand, drew the most notice.
It was the first time in the history of legal sports betting that any state recorded more than $1 billion in legal sports wagers in a single month, and New Jersey was the first to do it, not Nevada.
In fact, these new figures further solidify New Jersey’s status as the new king of sports betting. Nevada was once the unquestioned ruler, but those days are long gone. From the beginning of regulated sports betting in New Jersey to the present, the state has outperformed Nevada in terms of betting handle and income.
It’s worth noting, though, that more than 90% of the money spent lawfully at NJ sportsbooks is wagered online or on mobile devices month after month. In September, this was unmistakably the case. A total of $1.011 billion was handled. Digital bets accounted for $918.4 million of the total.
Sports betting revenue in New Jersey was also up significantly.
Surprisingly, the more than 1 billion dollars gambled at NJ sportsbooks in September did not surpass the previous record, but it came close.
The entire amount of income produced by NJ sports betting in September 2021 was $82,440,420, according to the DGE. It was the second-highest level since June of last year (the first month when legal sports betting was an option in New Jersey). The only month with a slightly greater total of $82,640,979 was January 2021.
Which sports betting sites in New Jersey contributed the most?
These three operators, together with their related web businesses, have obviously dominated the sector of NJ sportsbooks.
| Licensee | Brands on the Internet | Revenue from the Internet | Retail Sales | Total Income |
| Meadowlands |
FanDuel PointsBet |
$36,564,143 | $4,693,138 | $41,257,281 |
| Resorts |
DraftKings Fox Bet Resorts |
$13,164,655 | $483,800 | $13,648,465 |
| Borgata |
Borgata BetMGM |
$10,845,365 | $2,571,306 | $13,416,671 |
Is it probable that sports betting in New Jersey will remain at the current level?
Given that July and August are often the weakest months for sports betting, and September marks the start of football season, a significant increase in handle and income was predicted. When it came to the betting handle topping $1 billion in September, Tom Gable, the Borgata’s racing and sports director, figured it was just a matter of time.
Similar outcomes are likely in October, particularly because all four major sports–football, baseball, basketball, and hockey–are on the schedule. However, one area of worry in the future is that if sports betting is permitted in New York, the handle and income in New Jersey would decline. Many sports bettors now go from New York City to New Jersey to wager legally with a NJ sportsbook on their phone over the bridge or tunnel. Their desire for a NJ sportsbook will vanish if they can accomplish the same thing in their own state.
On the other hand, there is no lack of individuals in New Jersey who want to gamble, and there are no signs that the state’s thriving sports betting and casino gaming markets will dry up anytime soon.
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